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10 Things A Brand Does

A brand…..

1. Creates meaning around your product or service.
2. Determines what you sell, where and when.
3. Dictates the price range you can sell at.
4. Influences the kind of customers you can sell to.
5. Changes how people feel about commodities.
6. Sets expectations.
7. Affects the kind of staff you can attract.
8. Demonstrates your values.
9. Shapes business models.
10.Enables loyalty, connection, belonging and love.

Image by Pedro.

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