Marketing exists because we have more choices than we need and less trust than we want.

We tend to think of marketing as the thing we do last when we’re ready to close the sale—the tactics we employ and activities we undertake to convince the customer, tell our story or describe our value. It turns out that every decision we make is marketing. Everything we do (long before people are ready to make a choice) gives them reasons to care about or choose this over that, us over them.

What did you do today that will make you worth choosing tomorrow?

Image by rotesnichts.