The biggest challenge that many of my clients have isn’t coming up with great ideas, it’s articulating why those ideas should matter, to the right people. Explaining the value of an idea can be tough if you don’t have a place to start. I created the ‘value proposition hack’, so that you would have a way to explain the value of your idea succinctly, in just one sentence. Simply fill in the blanks, then finesse as required.
We do ———————————, so that you can do/feel/be ———————————.
We created ———————————, so you don’t have to do/feel/be ———————————.
The value you create may be multi-layered, or it might be intangible (a feeling, not a physical benefit) it still pays to write this down.
Here are some examples of value propositions which could be applied to existing business ideas, that I created using the ‘value proposition hack’.
At Method we make safe, natural cleaning products that work, so that you feel good about using them. And you don’t even need to hide our beautifully designed packaging in the kitchen cupboard.
We created Method, so that you don’t have to breathe toxic fumes as you clean, now you can experience great cleaning results, while caring for the planet too.
We don’t add artificial ingredients to our yogurt, because we want to maintain the integrity of the natural ingredients, so that you can experience the taste of real, good, simple yogurt.
We created Chobani, so that you can enjoy a real, good simple yogurt, made with only natural ingredients.
I blog at The Art of Non Conformity, so that people like you who want to change the world, can be inspired to achieve their personal goals.
I created The Art of Non Conformity, so you could see that you don’t have to live your life the way other people expect you to.
Image by MTSOfan.