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The Second Secret Of Great Marketing

I signed up to an email list of a brilliant and famous author over a year ago and hadn’t hear anything since. No blog posts. No regular email. Nothing interesting or relevant to me. Nothing to look forward to. No connection to each other.

The author had my permission but it wasn’t much of a two way street. Two weeks out from the release of the next book I got an email offering me incentives to pre-order. I began to wonder if the author was excited about the impact the book might have on my life and work, or if I was just making up the numbers on the road to a New York Times Bestseller. I haven’t ordered the book yet.

So the third secret is.…generosity first last and always.

If you can’t afford to be generous you can’t afford to be selfish either.

Image by acb.

Rex Williams

It seems like an easy thing to do when you’re not famous. But there’s an assumption that it doesn’t scale, so why bother.

I think Chris Brogan is proving that whatever you think the scale is, its not too big to connect. Of course, Seth taught us that a long time ago.

And you know the story of the starfish, “… It matters to that one.”
- http://thestoryoftelling.com/ Bernadette Jiwa
  
  Hi Rex,
  Nice to hear from you!
  As you and I know it scales.
  You’re right. Seth’s blog is one of the most generous acts I’ve seen.
  Every single day of the year for.… well what could be counted as forever.
  Thanks for the reminder of the starfish story.
Ancuta

I like that: “If you can’t afford to be generous you can’t afford to be selfish either.” Thank you, Bernadette!
- http://thestoryoftelling.com/ Bernadette Jiwa
  
  Thanks Ancuta!
http://tamishaford.com/ Tamisha Ford

Whoa, Bernadette! This is SO true! And I’d like to point out how YOU have done this well. I’m willing to bet you never even knew Seth Godin at one point in your life. But what have I (and everyone else) watched you do? You completely gave and gave his work, his paradigms, his books, his everything when you could, whether via blog posts, references, quoting him in interviews with others, etc. And then what happens after a couple of years of doing that? You become peers and end up collaborating together. To me, you not only understand this, but you’ve modeled it. And so should we. This story made me sad. When people raise their hand and ask for your wisdom, guidance, teaching, coaching, whatever…you have to take it seriously. WE have to take it seriously. That’s a human life, a heart, a soul, a value, a life, a set of experiences that is interested in how you can help them shape their future heart, soul, value, life, and experiences. Treating them as such is high quality marketing. Anything less and you’re just a salesman.
- http://thestoryoftelling.com/ Bernadette Jiwa
  
  Thanks Tamisha.
  Your posture and values is why your clients must be drawn to working with you.
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