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The Difference Between Good And Great

filed in Brand Strategy, Success

The tiny Italian restaurant in Carlton is in full swing. It’s 6 pm, and a couple of experienced chefs are cranking out meals. The kitchen is a well-oiled machine, the oven is at capacity, as diners and Uber Eats drivers converge at once. The food is good. It’s just not great—unlike the food served at the Italian place we recently discovered in Auckland.

On the face of it, there’s little to differentiate the chefs in the two restaurants. Both teams work mostly silently and efficiently. They are well prepared, and everyone understands the role they play in making sure diners leave sated and satisfied. But there’s one thing the chefs in Auckland do that makes all the difference. In Carlton, nothing is tasted before it’s plated. In Auckland, the chefs taste everything without exception before they plate it. They are making a hundred micro-decisions about how to delight their customers every few minutes and adjusting as they go. That single act means they have to put themselves in the diner’s seat for a second. They have to imagine what it will feel like to experience their product. And that makes all the difference.

Good becomes great when we put the customer at the centre of everything we do.

Image by visitflanders

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