The Cycle Of Persuasion Vs The Cycle Of Loyalty

Shout.
Your agenda.
Short term gain.
50% off. Buy now pay later.
Big funnel gathering the most prospects.

Or.…

Talk in whispers.
Your customer’s agenda.
Building trust over time.
Products and services people can’t help talking about.
“A few people loving you up close and about those people being enough.”—Amanda Palmer

Image by bwaters23.

2 Comments
Brand Strategy, Entrepreneurship, Marketing

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  • http://www.facebook.com/MandaPandy Amanda Foy

    There’s a new wave of business that means building relationships and that takes time. People are no longer interrupting people to sell them their wares, rather they are taking the time to build relationships and TEACH people how to buy.

    Speaking as someone who has made a successful life out of communicating, leaving your website link with your comment is behaviour that will have people running the other way. Broadcasting is actually really tacky these days versus present time consciousness.

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Hi Amanda,

      I’m almost 100% certain that John wouldn’t have known.
      Tell us about how you have built your business one relationship at a time.
      I’d love to know more about what’s worked for you.

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