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Using What You Don’t Do To Tell The Story Of What You Do Well

So a customer walks into an artisan bakery and says…

“Hey your bread looks great and smells divine, but do you know how hard it is to make a sandwich for my kid’s lunch using those unevenly shaped unsliced loaves? Why don’t you make them in square loaf pans like everyone else?”

But since you bake free formed loaves (no pan required), that take up to three days to make from start to finish you understand the virtues of the unsliced loaf. And you make a stand. You choose to tell the story to the people who want to hear it. You decide to make the best loaves, not the squarest loaves.

It doesn’t matter whether you’re a butcher, baker or candlestick maker, what you won’t compromise on and what you don’t do could just be your most priceless asset.

It’s your story and only you can decide how to tell it.

Image by Andrea Kirkby.

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