Front row seats. That ring in a certain ‘blue box’. 70% dark chocolate. Business class flights. Pumpkins at Halloween. Botox. iPad mini. Frappuccino. 12 months gym membership in January. Free range chicken. The bestseller everyone is talking about. That black BMW. Vitamins.
The honeymoon suite. Gluten free bread. Wrinkle cream. Overnight shipping. Black stockings.
$50 charity donation. Recyclable toilet paper. Muesli bars. Car insurance. Low fat yogurt.
A trip to Paris. Nike running shoes. Red roses on February 14th. Private health insurance.
The collectible album. Angry Birds. A college education. Fireworks. A kitten. IKEA furniture.

People aren’t buying the facts.

They’re buying how what you do, and how you do it makes them feel.

So why are you selling them the facts?

Image by Pietro Izzo.