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Perfect Ten

filed in Brand Strategy, Success

When we think of our work or products and services, we imagine the perfect ten version of them. The days without a wrinkle, when we are in the zone, and everything is running like clockwork.

Striving for ten while knowing it’s rarely achievable is not easy. The ability to live that paradox is how we make progress and create change—by the millimetre. Showing up to do our best, even when we wish it were better.

Image by Andrea Passoni