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Becoming The Obvious Choice

Today you will repeatedly engage in the process of persuasion. You will try to engage with someone … Read more

Should You Simplify Your Sales Script?

There's a shop half-way down Smith Street that sells just about everything. Whatever you might need … Read more

The Downside Of Competing For Customers

The boardroom was ready. We each had a bottle of French sparkling water, a notebook and pen next to … Read more

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