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Why A Good Idea Is Not Enough

It took at least 40 years for the computer to go from being a series of ideas and advances to a … Read more

Lessons In Brand Storytelling From The Airbnb Rebrand

I have to be honest, as an Airbnb evangelist and user I felt a little disappointed as I watched the … Read more

A Brand Is More Than A Label

We've been branding things from cattle, to jewellery and even people for thousands of years. We … Read more

Driving Sales, The Gates Effect And Flawed Marketing Vocabulary

Over the weekend a previously out of print business book, which was unknown to many and forgotten by … Read more

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