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What’s Your Customer’s Why?

It's true that people buy from companies they like. We feel an affinity with some brands and not … Read more

A Category Of One

The sign was in the perfect spot—right next to the traffic lights at a notoriously slow moving … Read more

What’s Your Email Marketing Strategy?

Digital is fast and cheap. Now we can save a dollar or two on stamps that are no longer needed, plus … Read more

We Don’t Buy Things

Once upon a time and not so long ago, almonds were a fatty, to-be-avoided snack. Today they are a … Read more

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