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Welcome To The Meaning Economy

In the 1950s and 60s when my parents were entering the workforce they created value by working with … Read more

What Would The Enlightened Marketer Do?

When the email subject line contains the words 'urgent alert' there's no doubt about the sender's … Read more

How Could We Have Done Better?

Whether things go right or wrong, we instinctively understand there's always room for improvement. … Read more

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