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The Number That Matters

filed in Brand Strategy, Success, Worldview

Every so often I look at the list of readers who have subscribed to my blog but have stopped opening the emails they signed up to receive. When I see that they’re no longer interested, I unsubscribe them. I’ve personally done this almost 10,000 times over the past seven years. It’s harder than you think at first because we’ve been conditioned to believe that the only number that matters is the biggest one. What’s more important to me, and I’m guessing you too, is to reach and serve the people I can make the most difference to. That means respecting the choice of the people who are no longer engaged.

What would our world look like if we doubled down on only making work for the people we can move and only paid attention to the things that have the power to change us?

Image by Karina Yeznaian

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