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A Lesson From The Most Iconic Advert In The World
filed in Marketing, Storytelling, Strategy
The Coca Cola ‘Hilltop’ advert created more than 40 years ago is known as “one of the best-loved and most influential ads in TV history.
In a recent collaboration Harvey Gabor one of the original creatives of ‘Hilltop’, worked with Google and Coca Cola to re-imagine a modern day version of the original. So what’s the biggest takeaway from the video of the process?
No matter what you’re talking about talk to one person
You might want to appeal to a hundred or even a million, do that by making your idea matter one person at a time.
Speak to that person.
The video is eleven minutes well worth watching!
Image by Meg Moggington.