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How Do You Know?

filed in Brand Story, Brand Strategy, Marketing

How do you know which product to launch next?

How do you know which packaging works best?

How do you know what it feels like for someone to encounter your brand?

How do you know what story your customer will tell tomorrow about the experience he had today?

What we know (or perhaps don’t yet know), about our customers should be the thing that impacts what we do now and next.

How are you getting better at knowing?

Image by Glen Scott.