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Company Culture And The Ripple Effect

filed in Brand Story, Brand Strategy

By the age of six months, a baby begins to understand that his actions can affect his environment.
It’s amazing how as adults we quickly unlearn this.

As business leaders when we talk about shaping or changing company culture we sometimes forget to own the fact that we are the culture. Culture is not something that is laid down in a strategy document, or changed in the blink of an eye at an offsite event designed to rally the troops. Culture is how we act every day. It’s impacted by how we as individuals choose to behave and evidenced in the ripple effect that our actions catalyse.

When we seek change we often start by looking to see what we can change in others, forgetting that the ripples begin right where we are.

Image by Dave Goodman.