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It’s Here—The Book That Will Reinvent Your Marketing

difference photo
It’s incredible to think about the changes that have happened to our lives and businesses in the last decade. Now instead of guessing what our customers are thinking we can actually listen to what they want. We can see what they are doing all of the time, in real time. And yet, we’re still using a marketing model that was designed to sell things to our grandparents. It’s not working.

That’s why I wrote my new book Difference to give you a one-page method to reimagine your business and rethink your marketing.

You can buy it now on Amazon Kindle or in paperback.

I want you to be able to tap into what your customers really want from you—something you already have, but that you’re not yet communicating.

What’s inside?

Difference is 100 pages of insights and strategies to take you from where you are to where you want to be. This book has zero padding, it gives you what you need in a bite-size volume. My aim is to give you the tools to get to work as soon as possible.

I have deconstructed how some of the most successful, emerging businesses have gained both market and heart share, and created a tool that will allow you to do the same.
You can download the Difference Map for free and use it to plan world domination.

The book also gives my take on how these businesses have succeeded by creating difference. You’ll learn the distinction between simply being different and creating difference and the case studies of businesses that have done this will be useful reference tools. You can read more about the book and share the resources from it at the difference.is website.

This book needs you too

I thought Difference should practice what it preached. There is no big publishing engine behind this book, no PR department and zero marketing budget. No press release, no blog tour or guest posts—just you and me and my intention for how this book can help you.

When you’ve read the book I’d be grateful for honest two line reviews on Amazon.com. They help people to find the book and to know if it’s for them or not. They help the book too!

The job of every entrepreneur, innovator and marketer going forward is not to ask customers to notice us. Our job is to really see them.
I tried hard to see you as I wrote this book. I hoped I’ve managed to do that.

*UPDATE: Thanks for helping to make Difference a #1 Amazon Bestseller in three categories, alongside legendary books like The Lean Startup within just 12 hours of this post going live.