“There is no map. You are the mapmaker.” Shoshana Zuboff

Your best idea…..

… is not always the one that will make the most money.
… may be the one that people laugh at.
… is true.
… could be tested or implemented for close to free.
… can be explained in 140 characters or less.
… might seem insignificant.
… may not be yours.
… is scarce.
… might be exclusive.
… is already out there.
… is original.
… makes a promise.
… is not for everyone.
… is untested.
… could be instinctive.
… might be strategic.
… is carefully planned.
… is accidental.
… has been tried by others.
… tells and old story in a new way.
… connects people.
… scares you.
… is impractical.
… is generous.
… creates meaning.
… happens out of the corner of your eye.
… is at the edge of what already exists.
… doesn’t need the permission of others.
… is the one they said wouldn’t work.
… could be given away for free.
… is your passion.
… could be boring.
… might fail.
… deserves to see the light of day.
… is an opportunity.
… changes the way people think and act.
… solves a problem.
… benefits others more than you.
… hasn’t come to you yet.
… needs a deadline.
… brings people joy.
… is easy to share.
… changes how people feel.
… matters.

What else?

Image by John Cooper.