Unlock the Magic in Your Story Now
Worth Vs. Worthy
As business leaders and entrepreneurs, much of our energy and resources are spent understanding how best to communicate our value to customers. Many of the most successful companies flip this thinking on its head.
If we create things that are worthy of the time, attention and money of the people we hope to serve, we don’t need to spend so much time, attention and money trying to prove their worth.
Image by Susan Frazier.