Think about every conversation you overheard today. It may have been on the train, in the coffee queue, or while you waited in the hair salon.

You know, the one where the guy on his mobile explained loudly that his taxi hadn’t turned up. Or when forty something Sarah confided how stressed out she was about the amount of time her kids spent on Facebook to her stylist Jill.

Not forgetting the tweet Phoenix sent to her followers: “So I have to get fitted for a bridesmaid dress in June… but the wedding’s in September… #problem I’m freaking huge!”

These are real reactions to the world. Your customer’s world. The world you as a marketer want to be a part of.

They are gold to you.

Every day people are telling you the problems they want you to solve. The world is your focus group. All you need to do is keep your eyes and ears wide open.

Image by Noise 64.