Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

What Are Your Metrics?

It’s easy to count Facebook likes and numbers of Twitter followers. And we’ve found ways to justify the ‘return on investment’ of a billboard that’s passed by 20,000 people every day.
It’s easy to advocate for doing things that we can measure.
A metric of any kind feels safe, and it’s got deniability built in.

But what’s the ROI of a Google Doodle?

The significance of a clutch of five star reviews on Trip Advisor?

The value of the joy experienced by a customer when a complaint is well handled?

The impact of empathy offered at the right moment?

Impact, connection, loyalty and love can’t easily be measured, which is why business hasn’t traditionally made them a priority. Perhaps it’s time that changed?
Because the things we can’t measure might be far more valuable to our businesses than the things we can.

Image by Ed Yourdon.