There are many ways Leanne could leverage the success of her popular hair salon.

She could extend her opening hours or enter national competitions. She could hire more stylists and open more branches. She could create a line of hair products or franchise her business process and ideas.

But Leanne chooses to do none of these things—not because she isn’t ambitious, but because success for her is delivering the best experience in one exceptional salon, to earn the trust and loyalty of delighted customers.

We sometimes fall into the trap of shooting for someone else’s vision of success. We seize every opportunity because we can, and not because it’s what we really want.

Ambition is always on a sliding scale.

What does being successful mean to you? What do you want?

Image by Aw Creative