Not Every Heroine Gets To Choose Her Story

Today, more than 600 million girls live in the developing world. Only a handful get to choose their own story. This year 14 million girls aged 15 to 19 will become mothers, not by choice, or by design, but because poverty and lack of education makes it their destiny. Imagine having little or no control…

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Uncertainty Book, Interview With Jonathan Fields

Fear of failure is not something that’s imagined, it’s real. In many ways it’s what drives us and ultimately prevents us from doing our best work. Uncertainty is a signpost that what you’re doing matters. ~ Jonathan Fields Jonathan Fields is on a mission to empower us to embrace fear and turn it into the…

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u2 Don’t Sing To Everyone

Back in the 80’s when U2 were starting out they knew they were singing for me, and the 520 other girls at my school. It didn’t matter that they wrote songs that didn’t resonate with my mother. They knew that we drew their album graphics with a Bic Biro on our canvas school bags and…

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Don’t Follow The Money, Follow Your Heart

I know how to guarantee a spike in ‘traffic’ to my blog. All I have to do is write a post about how to build a six figure online business, or how to drive traffic to your blog! Of course you know this already, you see from your website analytics which posts are magnetic. The…

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How to Create An Unconventional Business

The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to…

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20 Ways To Tell A Better Brand Story

Customers don’t buy your results, they buy the story about the difference those results will make. So have amazing ideas, make great things but remember to tell unforgettable true stories. 1. Name and claim a new category. 2. Clearly articulate what you do, without being boring. 3. Give people a great back story that explains…

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Working On Forever

Do you remember Fran who booked regular sessions and always opened your newsletter updates? Or Jean who stopped by on her way to work every day for a skinny latte? How about Jo who religiously shared your blog posts and Mark who sent design clients your way? Have you seen or heard much from them…

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7 Steps to Building A Successful Online Business

Think about an online shopping experience you’ve had lately. If you covered the website header could you spot the difference between Joe Bloggs web design and Blow Joggs website design? Are you so busy trying to be good enough, that you’ve forgotten what makes you unique along the way? Potential customers are looking for a…

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20 Quotes To Read Before Starting A Business

I’ve got a confession to make, it’s not pretty so I’m going to just spit it out. I haven’t read any fiction for the past two years. My bookcases are jammed with business, marketing, personal development and some travel books. So I thought it might be fun to put all that inspiration to good use…

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