Posts Tagged ‘worldview’
How To Charge What You’re Worth
The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…
Read MoreThe Story Makes The Product Better
For three decades, 10% of the population of the tiny Welsh town, Cardigan, made jeans. 35,000 pairs every week. Then one day the factory died, and the jean artisans could no longer practice their art. They simply had no way to do the thing they did well, until Hiut Denim was founded. Now the company’s…
Read MoreHow Dollar Shave Club Succeeds With A Better Brand Story
How does a startup come on to the scene, take on giant global brands like Gillette, and win? That’s what Dollar Shave Club did, by harnessing the power of great brand storytelling. This is how they did it. By telling the truth, and keeping it simple. With an easy to remember brand name and tagline,…
Read MoreWhat Does The Competition Do?
I was consulting with two financial planners this week. We were discussing what made them different, when they told me this story about working with one of their clients. Jonathan was offered $9 million for his house, which had amazing, never to be replaced views out over the river. He was in a quandary about…
Read MoreValuing Creatives. When Love Is Not Enough
No business owner would expect to rent an office for half the going rate, or buy a delivery van for far less than it was worth. Not even a fledgling, bootstrapping, startup founding, entrepreneur. And yet every day designers, creatives and freelancers are asked to drop their rates, do a deal, or consider some special…
Read MoreWorldviews And The Story Of Bottled Water
Do you remember the first time you saw bottled water for sale? For me it was back in the late 80’s when I was on holiday in Greece, where the tap water wasn’t safe to drink. And then in the 90’s suddenly there it was. A trickle that turned into a deluge, supported by a…
Read MoreYou Don’t Need A Badge
My eldest son Adam graduated last Saturday. The whole family flew five hours across the country to be there. What you’ll know about anything as special as a graduation ceremony is that it takes an army of people to pull it off. There are legions of people involved on the day, from caterers to photographers,…
Read MoreAttention Is Not The Problem
You’ve may have access to a hundred and one new channels that allow you to broadcast a message, but there are only a handful of ways to get attention for your idea. 1. Advertising The old and expensive way to buy attention. You might be able to buy eyeballs, but you can’t guarantee you’re changing…
Read MoreSignal Versus Noise. You Get To Choose.
I’ve always loved the name of the blog at 37Signals… Signal vs Noise. They chose well. They write well too. Signal versus noise perfectly describes how we are living and working right now. We want to be connected, both as business entities and as human beings. But we’re sacrificing hearing the signals because of the…
Read MoreAre You Measuring What Matters?
The cafe owner thinks that what’s most important is getting customers seated and served quickly. Because she believes her customers simply value tidy lines and orders pushed through, she creates standards and KPIs. She measures things that enable her staff to tick boxes and make them look hunted. The truth is people don’t visit her…
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