Posts Tagged ‘worldview’
30 Questions Every Startup And Entrepreneur Should Answer
We’ve become really good at looking for answers. So good in fact, that we get close to asking a billion questions every day in Google search. And yet as busy business owners and idea creators, we struggle to find time to ask really important questions of ourselves. Here then, are questions worth taking the time…
Read MoreSignificance Could Be Your Competitive Advantage
You’re late for an appointment and in your rush to get out the door you forget to put everything into your bag. QUESTION Which would you rather FORGET to bring with you, your wallet or your phone? 2006 ANSWER PHONE. 2014 ANSWER WALLET. A competitive advantage isn’t always as tangible as the patents you file,…
Read MoreTwo Golden Rules For Choosing Clients
I have a couple of simple rules that I live by when making the decision about which clients to work with. First—if I’m not jumping out of my skin to work with someone and excited by the difference (big or small) their business creates then we’re probably not a good fit. You have to care…
Read MoreHow Apple Succeeded, While Others Failed
When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. The store wasn’t stacked ceiling to floor with inventory, instead it was a wall-to-wall space of discovery. While most retailers were showing people what they had in stock, Apple was showing people what their…
Read MoreHope Is Not A Marketing Strategy
There’s a tiny market in Potts Point every Sunday. Each week the stallholders show up and hope. They hope that someone who might be their customer will show up too. The stallholders sell things that a passer-by might want, usually things that they could get somewhere else if they weren’t going to buy it on…
Read MoreDo It Like You Mean It
I’m not sure if it was the fact that she was reading a hardback book that made me notice the woman at the back of the cafe. When was the last time you saw someone reading a hardback book? When I asked her what she was reading, she flipped it over. Self help—2014 was going…
Read MoreHow To Be The Best In The World
LEGO® bricks are the best in the world. Competitors have tried to copy them over the years, but nothing comes close to a real LEGO® brick. So what’s the secret? To make a product that good you’ve got to continually obsess about design and production lines and quality control. But what makes LEGO® the best…
Read MoreWhat Successful People Don’t Do In The Morning…
…or in the evening, or even on weekends. They don’t look for someone else’s secret sauce on a “what successful people do” list, even if there are 730 million search results to tell them how it’s done. It’s easy to confuse other people’s solutions for your answers. You don’t have to be defined by what’s…
Read MorePrice Is A Story We Tell Ourselves
I’m worth it. It might be gone tomorrow. You could make it at home for half that. This is a one off. People pay for intangible value all the time. Consider Uber, “the app that connects you with a driver at the tap of a button” on your smartphone. If you simply need to get…
Read MoreDitch The Business Plan And Write A Letter To Your Future Customer
This might sound like a pointless and obvious exercise that’s easy to do…..so why would anyone bother? I guarantee you, that if more of the forgettable businesses you’ve visited and never been back to, had written this letter (or their own version of it), they’d be one step closer to remarkable. Time to ditch the…
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