value

The Bounds Of Possibility

Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.

10 Benefits Of Strategic Storytelling

By Bernadette | |

Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.

Planned Progress

By Bernadette | |

If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.

On the face of it, the bus driver is paid by the hour to get passengers safely from point A to point B. But most of the value he creates for the bus company, not to mention the city, has nothing to do with his driving ability. It’s in the empathetic work of reassuring passengers…

Invest in Second Contact

By Bernadette | |

Both businesses and the customers win when we prioritise affinity over attention.

What’s Your Promise To Your Customers?

By Bernadette | |

There are a thousand ways to stand out with a better story. And you get to pick one.

When Subjectivity Wins

By Bernadette | |

Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.

Get Specific To Get More Customers

By Bernadette | |

The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.

Persuade On Purpose, With Purpose

By Bernadette | |

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad about.