Posts Tagged ‘unique’
You Don’t Need To Compete When You Know Who You Are
Before globalisation, marketing, hair straighteners and the bullworker, our tribal ancestors and village businesses stood out by excelling at their craft. They became known for doing the thing other people in the village couldn’t or wouldn’t do. They were beloved for the way they went about their work. Not much has changed about how loyalty…
Read MoreWhat Story Can People Tell Themselves About You?
This is the story of two businesses. I tell it often. Two cafes, that are literally side by side on the same street. One has a shaded elevated outdoor seating area with a view of the ocean. It is bigger and has a couple of comfy couches inside, where customers can relax over a light…
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