Sometimes we choose to focus on those things that no amount of energy and enthusiasm can change. By doing so, we miss the opportunity to have more impact, both on our own lives and in the lives of others. All progress comes from discerning where our effort is best applied, then taking the small steps…

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The things we measure most are the most tangible—sales, clicks, votes, bums on seats. They can be seen and touched, counted and compared. The metrics of belonging are felt and harder to quantify. But it is those intangibles—often only evidenced or experienced over time, that are the backbone of strong relationships, communities and brands. We…

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You don’t know for sure that the broccoli at the local organic store was grown sustainably or without pesticides, but you trust that it was and you’re happy to pay more for it.  You have no proof that like the label says the bread gluten-free until long after you’ve eaten it, but you don’t question…

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In most situations if there’s a shortcut we’re tempted to take it. It’s human nature to conserve energy and take the most efficient route from point A to point B. This makes the business of selling hard, because we are naturally impatient to see signs of success and to avoid nagging doubts about the fear…

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Potential customers have unlimited choices and are in no rush to make a decision. You on the other hand, need customers to choose your product or service, and to do it in the quickest time frame possible. It would be easy to believe that because you need more people to choose your product today, you…

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The window on analysis is shrinking. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings not facts. Often choosing not because of what they think, but because of how something makes them feel.…

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