We spend so much of our time in ‘push mode’ that we can forget to celebrate what went well or to evaluate why. When you make the sale it’s natural to begin working out how to make the next one. We make the next one by working out why we made the first. It’s important…

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The maître d’ had worked at the same restaurant for thirteen years and was ready for a change. He wanted to do work he was passionate about and decided to start a dog walking business—knowing that in order to succeed he needed to send a signal to prospective customers about how much their pets mattered.…

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