It’s Sunday afternoon, and I’m visiting the smallest branch of my favourite chocolate shop. It’s a fourth-generation, family-owned and operated business, and it shows. The enthusiasm of the assistants is palpable. ‘I’ve never worked for a company like this,’ the woman behind the counter says. ‘I’ve been here for five years, and I love it!’…

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It was a slow Thursday evening at the iconic sportswear store. There were more sales assistants than customers silently wandering through the displays across polished black tiles. Alan decided to approach a customer who had just picked up a premium shoe, turning it over to check out the price. ‘Can I help you?’ he said.…

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You may have read some version of the recent Tech Crunch article by Tom Goodwin that began with this observation. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns…

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I’ve spent the last two years writing, speaking and consulting about how to succeed by making your ideas resonate with the people you want to serve. My new book Meaningful: The Story Of Ideas That Fly is the culmination of that work. Our new digital landscape has spawned an entrepreneurial culture and the belief that…

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Every business has a plan. Even if it’s written on the back of a Post-it note. The plan talks about the idea. Who it’s for. How to bring it to market, at what cost and how to get the word out. That final piece of the puzzle is your marketing plan, and yes it’s usually…

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