Showing Value

By Bernadette | |

We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.

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Why Do Customers Choose You?

By Bernadette | |

What are the top three reasons customers choose you? What story are you giving those customers to tell—not just to recommend you, but to trust and value, prefer and remain loyal to you or your company? You can make assumptions and best guesses about what’s motivating the people you serve, or you can ask for…

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