Posts Tagged ‘spreading ideas’
The Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about…
Read MoreHow Does Your Business Sound?
“To handle a language skillfully is to practice a kind of evocative sorcery.” Charles Baudelaire Have you ever thought about what makes a good brand name? Is your business name evocative or interesting, fun or maybe just a bit boring? Some of the best brand names evoke emotions and memories, eliciting feelings within us. The…
Read MoreYour Customer Is The Hero
“Everyone is necessarily the hero of his own life story.” John Barth I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing. Knowing all of the facts about how great you are and…
Read MoreTake Your Time
The best business stories, the really good ones develop over time. They’re the stories that the media probably doesn’t notice. The ones that happen drip by drip, created by people who continue to show up and tell a great story with more passion every day. The best stories are told by people who care enough…
Read MoreDifferent Enough
“If you’re trying to please everyone, then you’re not going to make anything that is honestly yours in the long run.” Viggo Mortensen Every cafe tells the same story (or tries to anyway); ‘we serve the best coffee.’ Every non- profit tells us how our money will make an impact and every box of detergent…
Read MoreHow To Make An Idea Worth Spreading
“The only people in the world who can change things are those who can sell ideas.” – Lois Wyse Your new product, the non-profit you want to get off the ground, a life changing coaching program or that innovative design are worth spreading not because you say so but because other people believe they are…
Read MoreThey’re Telling Your Story
“We have to realise that the days of controlling the message are absolutely over.” Wendy Clark Senior VP of Integrated Marketing Coca Cola. You work hard to create an impression of your brand or business. To make your idea spread. You tell the story with your packaging, website design, logo, products, copy and service. You…
Read MoreWhat’s The Most Important Marketing Question In The World?
“The strongest principle of growth lies in human choice.” George Eliot Head down to your nearest Borders bookstore (while there still is one) and you’ll find hundreds of titles that all aim to help you answer this question. If Borders had asked the very same question and acted upon the answer they probably wouldn’t be…
Read MoreWhat Worldview Are You Marketing To?
“No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves.” – Mignon McLaughlin Sometimes our ideas spread because their time has come. Maybe because we’ve worked out who we need to be talking to and what some of those people are ready…
Read MoreDo You Sound Like You Are Amazing?
Does your brand story give people something to buy into, to care about and to engage with? I’m not talking empty hype you could create, I’m talking about how you frame the truth. Some of the worlds best loved tiny brands took off for two reasons. Firstly they had a great idea and secondly they…
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