Posts Tagged ‘solutions’
The Power Of Describing The Problem
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.
Read MoreHow Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreWho Will This Matter To?
Conventional innovation and marketing wisdom reminds us not to come up with good ideas for products or services to sell, but to solve problems instead. People need to eat, but don’t have time to cook, so open a cafe or design a new food processor with an extra chopping function. The result is six ‘me…
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