On a recent trip to Waiheke Island with my husband, we stopped a bus that wasn’t going our way. The driver told us to hop on anyway, and he’d take us to where we could catch a bus that would get us to where we wanted to go. Then, wait for it—he radioed ahead to…

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Every sustainable business was built in response to an unmet need. These responsive businesses endure because they evolve with the customer they intended to serve. The likes of fidget spinner manufacturers don’t count. You can rattle off a dozen responsive companies that have launched in the past two decades, particularly in the digital space. Brands…

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