Posts Tagged ‘permission marketing’
The Disciplined Marketer
It’s 6.30 am at the hotel gym, and the guests who are keen to get a workout in before breakfast are lining up. The receptionist is taking their room numbers before admitting them. As they turn to walk away, gym towel and bottle of water in hand, she asks if they’d like to book in…
Read MoreWhat Would The Enlightened Marketer Do?
When the email subject line contains the words ‘urgent alert’ there’s no doubt about the sender’s intention. His metric for success is the number of people who open the email today—the more the better. Instead of baiting people with messages to make them act, the enlightened marketer thinks about how his words will make customers…
Read MoreThe First Rule Of Standing Out
If you want to stand out, do the thing that’s in short supply. When everyone is fighting for attention, be the one who earns permission. When everyone is looking for an angle, be the one who acts with integrity. When everyone is chasing growth, be the one who deepens connection. When everyone seeks scale, be…
Read MoreThe Key To A Sustainable Marketing Strategy
When we moved house a year ago, we had the bathroom floor tiles professionally cleaned. Exactly one year on I got a message from the company about a special offer. At first glance, I thought this was a helpful reminder and smart marketing on the part of the cleaning company who had anticipated my needs.…
Read MoreThe Importance Of Customer Cues
Ira’s cafe is tucked away at the bottom of a narrow city centre laneway. Without regulars who live close by Ira’s place is dependent on converting tourists and weekend shoppers into diners. Every neighbouring cafe stations a host in the small doorway waiting for passers-by to make a decision. Ira takes up his post in…
Read MoreGetting Your Message ‘Out There’
When I was fifteen it cost fifty pence to go a see U2 play live to a tiny audience in the function room of the Rathfarnham Inn. A group of girls from my school who were die hard fans and too young to get into a pub at night applied three layers of eyeliner, half…
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