If only your business had more media exposure. If only you could get the materials cheaper. If only all the reviews were positive. If only the website had more traffic. If only your colleagues responded. If only every employee listened. If only more browsers bought. We spend a lot of time thinking about how to…

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Susan is the VP of Sales at a large company. She’s more than a little frustrated that her sales team keep selling legacy products to customers and don’t make the effort to introduce new product lines to them instead. Of course it’s easier for the sales guy to earn his bonus by filling repeat orders…

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