Posts Tagged ‘mission’
What Is A Brand?
The American Marketing Association defines a brand as, “A Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brands are much more to us than designs and symbols that differentiate. There are an infinite number of definitions of a brand, here are…
Read MoreMost People
Most people believe that the day starts at nine and ends at five. That you need the permission of others to start. Most people believe that rules are made by others. That their horizon is a definite line. Most people believe that work must be difficult. That life begins in the two weeks when they…
Read MoreOnly We
Starbucks has been the only coffee chain since the 90’s where you can legally buy a Frappuccino®. Try selling a whipped iced coffee with that name and you’ll be busted by the intellectual property police. You can’t call your customer service centre the Genius Bar® either, that doesn’t mean you can’t have one. Even a…
Read MoreIt’s All Been Done Before
This is what I call ‘the pioneer’s lament’. It’s been my personal lament many a day. It goes something like this… You have a great idea. It could be for a product, service, a book, blog post, or a new kind of dog food. You start planning, taking notes, visualising the impact of said thing…
Read MoreThe Story You Tell Is A Choice
The story you tell is a choice. Creating a series of lines in the sand. Symbolic of values that you’re not willing to compromise on. Your brand can’t be all things to everyone. This and that. The brands that stand out, that have soul, that win by being different, choose. They choose to stand for…
Read MoreYou Are Whoever You Believe You Are
While working with people on crafting stories about their brands, businesses, products and services I’ve stumbled across this under-acknowledged fact. Yes it is a fact, with a capital ‘F’ not simply a theory. You are whoever you believe you are Some of the most important stories you tell are the ones you tell yourself. The…
Read MoreTake People Where They Want To Go
The products that sell, made by the companies that succeed wildly have one thing in common. They take people to where they want to go. It’s an elegant business philosophy. The ultimate brand strategy. Neither push nor pull. Just pure magnetism. Understand where your customers want to go, then find ways to take them there.…
Read More21 Ways To Nurture Your Ideas
Your mountain is waiting. So… Get on your way. ~ Dr Suess 1. Create an idea saving system. Find tools that work for you, Moleskine or Evernote anyone? 2. Be ready to capture ideas anywhere. J.K. Rowling tells the story of how Harry Potter “fell into her head” on a train journey. 3. Step away…
Read MoreEmbrace Your Singularity : An Anthem To You
The secret of the most successful brands and similarly the most fulfilled people in the world, is that they know what they’ve got and they are not afraid to show it. They embrace their uniqueness and singular ideas, then tell the best story they can to the right people. Do you? That’s how I started…
Read MoreIf : A Love Note To Entrepreneurs
If you’re doing your best work. If you touched one person. If it makes a difference to a handful. If you’re building a legacy, not just an empire. If your values are front and centre. If you’re launching ideas from the heart. If you understand why you’re doing this. If it doesn’t have to matter…
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