Posts Tagged ‘matter’
The Best
The best teacher isn’t always the one who has a class full of students that get the best results. The best designer isn’t always the one who knows the exact amount of white space to leave. The best brand isn’t always the one that makes the most money. The best athlete doesn’t always win. And…
Read More10 Things To Do With Happy Customers
1. Treasure and thank them. Then work really hard to keep them. 2. Connect them to each other. 3. Reward their loyalty. 4. Give them platforms and places to engage with your brand. 5. Listen to their ideas. 6. Watch how they interact with your product. 7. Ask them what you could be doing better.…
Read MoreDon’t Worry So Much About Awareness
Just the thought of the kind of marketing dollars the big brands will have invested in advertising for the Olympics is enough to make my eyes water. The result, millions of dollars worth of beautifully shot, feel good commercials that probably won’t sell many more phone plans or gold cards. Awareness, not sales is their…
Read MoreWhen Will You Draw The Line?
When my mother left school aged just 14 she was sent to the Royal Candy sweet factory, to dip caramel by hand into big vats of icing, (pink or white). On the evening of her first day she told her widowed mother (who was raising 11 children single-handed), that she hated it and she wasn’t…
Read MoreThey Miss Us Now We’re Gone
The shopping malls are empty and the big department store owners are worried. They’ve finally got the memo. They realise that they can’t out-stock Amazon, or price match the guy from Seoul selling wallets on eBay. So they’re trying to woo us back with loyalty cards, air miles and faster ways to checkout our less…
Read MoreWe Don’t Have To
We arrived at the restaurant right on time, because we knew they needed the table by 7pm for the next booking. The waitress forgot to smile as we pushed open the door, where the sign still read ‘closed’. “We’ll be open in three minutes!” she barked. Oh. The smile never made an appearance. But that’s…
Read MoreBecause It Matters
How do you stand out when there are two other juice bars on the same street, and half a dozen ‘good enough’ life coaches just three clicks away? If you’ve got the same choices as the competition, how you choose can make all the difference. Do you make decisions based on what’s gone before, or…
Read MoreYou Don’t Need A Badge
My eldest son Adam graduated last Saturday. The whole family flew five hours across the country to be there. What you’ll know about anything as special as a graduation ceremony is that it takes an army of people to pull it off. There are legions of people involved on the day, from caterers to photographers,…
Read MoreAttention Is Not The Problem
You’ve may have access to a hundred and one new channels that allow you to broadcast a message, but there are only a handful of ways to get attention for your idea. 1. Advertising The old and expensive way to buy attention. You might be able to buy eyeballs, but you can’t guarantee you’re changing…
Read MoreSignal Versus Noise. You Get To Choose.
I’ve always loved the name of the blog at 37Signals… Signal vs Noise. They chose well. They write well too. Signal versus noise perfectly describes how we are living and working right now. We want to be connected, both as business entities and as human beings. But we’re sacrificing hearing the signals because of the…
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