Posts Tagged ‘matter’
The Most Dangerous Thing About Your Competition
….is your obsession with them. Yes, we live in a giant digital goldfish bowl. This makes it possible to get stuck watching and worrying about what our competitors are doing. Almost every move they make, every accolade, acquisition and award is there for the world to see. It’s far more productive and more profitable to…
Read More10 Ways To Stand In Your Customer’s Shoes
When LEGO was developing a castle play set they brought fans of all ages together to get feedback. The adults loved it. “But where’s the dragon?” the children asked. The adults explained that there were no dragons in Medieval times. “Where’s the fun in that?” the kids replied. So, the dragon was born. What we…
Read MoreHow To Get The World To Beat A Path To Your Door
Traditional marketing in essence has been about doing something today in the hope that your business will reap the rewards in sales tomorrow. The marketer then has her eye firmly fixed on the future. Asking the question, ‘what do I need to do to get us from here to there?’ And yet the best marketing…
Read MoreIt’s Here—The Book That Will Reinvent Your Marketing
It’s incredible to think about the changes that have happened to our lives and businesses in the last decade. Now instead of guessing what our customers are thinking we can actually listen to what they want. We can see what they are doing all of the time, in real time. And yet, we’re still using…
Read MoreIt’s Harder To Matter On Purpose
It’s easy to think about what it would be like to build your business around the quick win. To be the author of the book discovered by a random stranger at the airport, or the designer who gets picked by the awards committee. It’s much harder to matter on purpose, to be intentional about the…
Read MoreSignificance Could Be Your Competitive Advantage
You’re late for an appointment and in your rush to get out the door you forget to put everything into your bag. QUESTION Which would you rather FORGET to bring with you, your wallet or your phone? 2006 ANSWER PHONE. 2014 ANSWER WALLET. A competitive advantage isn’t always as tangible as the patents you file,…
Read MoreSuccess Is How Your Customers Feel
You’ve just had a great launch. You made your monthly sales targets. Your stock sold out in one day. There are a hundred and one reasons to celebrate, and one thing to remember. Success is not just a data point that you hit on the sales chart, or a dollar figure that makes your accountant…
Read MoreRedefining What It Means To ‘Go Viral’
Your idea is not a virus and here’s why. A virus doesn’t care who it infects. Everyone is a target. A virus’s only reason to be a virus is to survive. You actually care about the people who use your products, read your book, or sign up for your service. You are not in the…
Read MoreThe Number One Way To Create Value In Any Marketplace
In an era when we can push a button on our phones to summon a driver, why is shopping for a television still a nightmare? I doubt that there is a single person in the history of the universe who has enjoyed shopping for a TV. That row upon row of yellow stickered, feature described…
Read MoreHow Apple Succeeded, While Others Failed
When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. The store wasn’t stacked ceiling to floor with inventory, instead it was a wall-to-wall space of discovery. While most retailers were showing people what they had in stock, Apple was showing people what their…
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