Anyone could have written that book. Had this idea. Made that project work. Pulled this off. The thing is they didn’t. That most people don’t. And you’re not just anyone. Image by Alexander Kesselaar.

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How many business books have you read where you are urged to think about how to capture the attention of your ‘prospects’? Quite a few I reckon, I’ve read them too, and something about the use of that word in particular always makes me squirm. A ‘prospect’ by definition is either a potential source of…

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The crowd funding platform Kickstarter is a fantastic place to see how ideas spread in action. The biggest success on the platform to date has been the Tik Tok and Luna Tik watch project. Scott Wilson initially pitched for $15,000 in funding to enable his company to produce the multi-touch watch kit. The final amount…

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