Posts Tagged ‘ideas’
The Only Reason You’re In Business
The reason you’re in business is to make peoples’ lives better. Every word you write, coffee you serve or pixel you paint is nothing without an audience to consume it, and more importantly care about it. So here’s the question you need to ask. How does what you do, make, serve or sell make life…
Read MoreHow To Make Your Message Stick
I read an interesting fact on the last few pages of my friend Mark’s new book Return on Influence, apparently most people abandon a business book after reading one third of it. This is an audience who decided they believed in the idea, author or maybe the title and cover design enough to invest, only…
Read MoreCreate What People Can’t Live Without — 8 Questions To Ask Before Launching An Idea
Where would you be without your laptop, smart phone, Google, take away coffee cups and quick drying nail polish? While you’re busy navigating your day today, think about what you couldn’t live without, the stuff that makes your life that little bit easier. All those things you didn’t even realise you needed, until someone brought…
Read MoreWhat’s The Purpose Of A Brand Story?
If you’ve got a great product or a killer service why do you need a brand story? You only have to look as far as your local cafe or boutique fashion labels to see that all brands are not created equal, and what usually separates the successes from the failures is a good story. The…
Read MoreThe Idea Execution Blueprint
The best-laid plans are no substitute for and idea that’s done. Just do it! Image by Jeff Daly.
Read MoreA Lesson From The Most Iconic Advert In The World
The Coca Cola ‘Hilltop’ advert created more than 40 years ago is known as “one of the best-loved and most influential ads in TV history. In a recent collaboration Harvey Gabor one of the original creatives of ‘Hilltop’, worked with Google and Coca Cola to re-imagine a modern day version of the original. So what’s…
Read MoreTurn Up The Volume On Your Mission
Whatever your idea, whatever you market, sell or promote, whether it’s a cause, art, products or services, the way you differentiate from your competitors is by turning up the volume on your mission. Products can be similar, but missions are unique You don’t want people to buy your stuff, you want to matter to them.…
Read More9 Elements Of The Perfect Pitch
This image was captured in Marrakech at the largest open air market in Africa. On the day the photo was taken the market was apparently in full swing, complete with everything from average snake charmers, to exceptional orange juicers and trinket traders. The photographer captures how many of the tourists seem to be more interested…
Read MoreThe Only Reason You’re In Business
When you don’t answer the phone after the third ring. When the wait staff you hired forget to look people in the eye. When you make it easy for people to sign up and say yes, but penalise them for changing their minds, you are forgetting the only reason your business exists and why it…
Read MoreThe Purpose Of Branding
If a brand is more than just a logo, a tagline and the colour of the packaging, then what is branding? Branding is simply turning up the volume on your mission Branding is not something that’s arranged on the surface, like a stiffly coiffed hairstyle on a fashion model. It takes place from the inside…
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