The following email landed in my inbox a few weeks back. You won’t have any trouble picking holes in this approach and avoiding them in your business. ——— Hi Bernadette, I was thinking if you need assistance with your cold calling efforts. We have a team focused on setting up appointments and generating leads to…

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Think of any business that’s succeeded over the past two decades and especially the upstarts that have left incumbent brands on the back foot. Kodak vs. Instagram, Sony vs. Go Pro, Hilton vs. Airbnb, cab companies vs. Uber, banks vs. Paypal, Borders vs Amazon, Blockbuster vs. Netflix, Chubb vs. Canary and on and on and…

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