The track and field coach Bill Bowerman spent twenty-four years training athletes at the University of Oregon to optimise their performance. Bowerman was also the co-founder of Nike, and most famously the inventor of the waffle sole running shoe (which he prototyped by pouring rubber into the family’s waffle iron). Bowerman’s innovation made the shoe…

Read More

Everyone knows a good idea is a shortcut to success, profits and growth. Bad ideas lose. Good ideas win. This is why we are obsessed as a culture about where good ideas come from and how to have more of them. As we go in pursuit of a breakthrough idea we turn our gaze outward…

Read More