The Future We Want To See

Sometimes we fail to act because we’re afraid of saying or doing the wrong thing. So we say and do nothing and wait for the discomfort of the moment to pass. It’s easier to turn a blind eye than it is to simply say: ‘This is not okay.’ But the future we’re building together depends…

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On Ambition

Before I went to high school, everyone in our year sat an aptitude test. We were eleven years old, and the assessment took place over three hours one morning early in summer. The goal was to identify each student’s potential and stream girls into year groups based on their IQ. The theory being that matching…

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Permission To Reset

We’re used to using the reset button on our devices to reboot them. We think nothing of shutting down our technology and starting again. We didn’t know how to do that for ourselves and humanity until this week. We’d forgotten we could come together as communities and nations and agree to pause for the collective…

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Create The Future You Want To See

The best investment I ever made in myself and my business was buying a copy of Seth Godin’s book, Purple Cow. Seth taught me that remarkability was a choice. Just as business owners don’t work just to pay the bills, writers don’t write just so they can eat. They write to create the change they…

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The Secret Of Disruptive Innovations

When the online eyewear retailer Warby Parker began selling boutique-quality glasses at a $95 price point they weren’t just trying to undercut the bigger players in the industry. Of course they did that and more, growing the company by 500% in just a year and mostly by word of mouth. The average customer who needs…

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