I’m not sure what department stores look like on a Tuesday afternoon in your neighbourhood, but in mine they are like ghost towns. Whole floors full of stock that changes with the seasons waiting to be bought by someone (they don’t know who), who happens to stop by. We all know the stories of the…

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It’s the reason Dropbox’s revenue hit $240 million in 2011 despite giving away their product for free and how Instagram has grown to 100 million users. Stand in your customers’ shoes. Start with their story. Image by Trey Ratcliff.

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