Posts Tagged ‘donald draper’
The Myth Of The Digital Shortcut
What Donald Draper wouldn’t have given to be an ‘ad man’ in 2014. No more sitting around in bars scribbling on napkins while watching people going about their business. No more trying to work out what they’re thinking and how they want to feel in order to sell that feeling back to them, for a…
Read More10 Ways To Make People Fall In Love With Your Brand Without Having Donald Draper On The Payroll
In the 60s there was no distinction between advertising and marketing. Everything has changed. 1. Create something that’s not for everyone. If you’re speaking to everyone you’re getting through to no one. Sanuk, shoes that are not shoes. Dollar Shave Club, shave tech for the enlightened. 2. Make a better product. Create things that look…
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