Posts Tagged ‘customer engagement’
The Internet Is Not A Shortcut
Here is the cold hard truth about the Internet, viral marketing and the way to make your ideas matter. The Internet gives you a million and one chances to amplify what’s great about what you do. It doesn’t actually make your idea better. 70,000 people found Philippa on Instagram. She was an amazing visual storyteller,…
Read MoreThe World Is Your Focus Group Now
Think about every conversation you overheard today. It may have been on the train, in the coffee queue, or while you waited in the hair salon. You know, the one where the guy on his mobile explained loudly that his taxi hadn’t turned up. Or when forty something Sarah confided how stressed out she was…
Read MoreBeing The Best
When I was a kid growing up in Dublin we always sat on the top deck of the bus on a Saturday evening coming home from a day in the city. As we passed Christchurch Cathedral we pressed our noses to the window and looked out at the long queue which snaked half way down…
Read MoreThe Art Of Giving People What They Really Want
The group fitness instructor at our local gym is exceptionally good at giving people what they really want. During a tough early morning Pump® session he doesn’t talk about resting heart rate or thermogenisis. Duane punctuates those last thirty seconds of effort by telling us that this is how we’ll get Michelle Obama arms. So…
Read MoreHow To Standout
Care more. Do what you say you’re going to do. Stand in other people’s shoes. Solve problems. Fix what’s broken. Change how people feel. Create what you want to see in the world. Don’t wait for an invitation. Think beyond what’s possible. Get over your fear. Act. Rinse and repeat. Image by EIO.
Read MoreHow Coffee Became As Seductive As Diamonds
I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…
Read MoreWell-Designed Moments Build Brands
That moment when the airline tells you that lost luggage is just a fact of life, or the sales assistant can’t exchange a faulty shirt on the spot because of company policy is a crack in the foundation of the brand. In that moment you begin to disconnect and feel like you don’t belong. Every…
Read MoreWhen The Facts Are No Longer Enough
The window on analysis is shrinking. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings not facts. Often choosing not because of what they think, but because of how something makes them feel.…
Read MoreThe One Thing You Need To Learn From The World’s Greatest Marketer
Yesterday I did something I don’t normally do…I Googled Seth Godin. Not because I never have cause to, but because I have Seth’s blog on speed dial in my toolbar. The results made me chuckle. You see Seth has been circled by over 95,000 people on Google+ and he has never posted a single update…
Read MoreReframing How You Think About Customers
How many business books have you read where you are urged to think about how to capture the attention of your ‘prospects’? Quite a few I reckon, I’ve read them too, and something about the use of that word in particular always makes me squirm. A ‘prospect’ by definition is either a potential source of…
Read More