Posts Tagged ‘customer engagement’
We Don’t Have To
We arrived at the restaurant right on time, because we knew they needed the table by 7pm for the next booking. The waitress forgot to smile as we pushed open the door, where the sign still read ‘closed’. “We’ll be open in three minutes!” she barked. Oh. The smile never made an appearance. But that’s…
Read MoreUnderstanding The Problem To Solve
There are a million and one web hosting services on the market. It’s hardly a niche. The market is so saturated, why would you consider launching yet another one? That’s exactly what my friend Kelly did. Her hosting business doesn’t stand out by competing on spec, or uptime. Kelly differentiates by understanding the problem to…
Read MoreWhat Does The Competition Do?
I was consulting with two financial planners this week. We were discussing what made them different, when they told me this story about working with one of their clients. Jonathan was offered $9 million for his house, which had amazing, never to be replaced views out over the river. He was in a quandary about…
Read MoreWhy Are People Ignoring You?
It’s been a while since I bought a nice glossy magazine. I usually enjoy flicking through one at my favourite cafe. I’m not sure why I was so surprised to get 32 pages into the latest edition of Vogue and still be on the adverts. The entire magazine was 208 pages, 100 of those pages…
Read MoreBeing The Most
In the 80’s Starbucks set out to be the most inspiring coffee brand on the planet. When they forgot this in the 90’s and tried becoming the most ubiquitous, they lost their way. If you could be ‘the most’ to people what ‘most’ would you be? Most reliable. Most irresistible. Most ubiquitous. Most loved. Most…
Read MoreWorldviews And The Story Of Bottled Water
Do you remember the first time you saw bottled water for sale? For me it was back in the late 80’s when I was on holiday in Greece, where the tap water wasn’t safe to drink. And then in the 90’s suddenly there it was. A trickle that turned into a deluge, supported by a…
Read MoreYou Don’t Need A Badge
My eldest son Adam graduated last Saturday. The whole family flew five hours across the country to be there. What you’ll know about anything as special as a graduation ceremony is that it takes an army of people to pull it off. There are legions of people involved on the day, from caterers to photographers,…
Read MoreAttention Is Not The Problem
You’ve may have access to a hundred and one new channels that allow you to broadcast a message, but there are only a handful of ways to get attention for your idea. 1. Advertising The old and expensive way to buy attention. You might be able to buy eyeballs, but you can’t guarantee you’re changing…
Read MoreAre You Measuring What Matters?
The cafe owner thinks that what’s most important is getting customers seated and served quickly. Because she believes her customers simply value tidy lines and orders pushed through, she creates standards and KPIs. She measures things that enable her staff to tick boxes and make them look hunted. The truth is people don’t visit her…
Read MoreThe Difference Between Traffic And Visitors
When you optimise your website for “traffic” are you doing your best work? Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.…
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