Posts Tagged ‘creatives’
Don’t Make Marketing Your Enemy
I often have conversations with people that start something like this: “I love my work (product, service, designs, vocation and so on), but I hate marketing. People who create often worry if they spend too much time marketing, that there will be no time left to do the work they care about—which they remind me…
Read MoreMake It Look Like Duarte
It’s possible to hire someone to create a slide deck in the style of Duarte for less than the hourly rate of a half decent designer. It’s no longer good enough to have technical skill in a world where a client can access a million freelancers online and hire based on price and need. Yes,…
Read MoreHow To Charge What You’re Worth
The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…
Read MoreValuing Creatives. When Love Is Not Enough
No business owner would expect to rent an office for half the going rate, or buy a delivery van for far less than it was worth. Not even a fledgling, bootstrapping, startup founding, entrepreneur. And yet every day designers, creatives and freelancers are asked to drop their rates, do a deal, or consider some special…
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