Posts Tagged ‘brand values’
The Secret To Being Exceptional
You might remember when you were a high school student (as I do) trying to work out a revision system that helped you to maximise your chances of academic success. I never had much luck. Teachers held up model students as examples of how ‘hard work’ paid off. Straight-A students it seemed were the ones…
Read MoreThe Power Of Expectations
The packaging on the flat-pack garden shed promised fast, easy assembly (80% faster than the competitor’s product), using 75% fewer screws, pre-drilled holes and a 30-year warranty. Taking the manufacturer at their word the customer’s expectation is set. The shed takes two people five hours to assemble, requires additional drilling, a trip to the hardware…
Read MoreLess But Better
In the bygone era of local shopping strips lined with family owned businesses the job of each business wasn’t simply to make a profit—it was to add value to the community it served. Every business had a purpose beyond the single bottom line. Every transaction, from a pint of milk to five screws wrapped tightly…
Read MoreThe Simple (Not Easy) Strategy For Business Growth
When we think about business development opportunities, we mostly begin by knowing exactly where we are today and what goals we want to reach next. From there we set out to widen our net and acquire more customers or users for our existing products and services. Our growth strategy starts with the need to expand…
Read MoreMore Vs. Deeper
On the surface of it, the all-you-can-eat buffet seems like a generous bargain. Why is it then that we walk away having had our fill without feeling satisfied? The truth is we know that far from being generous the offer of ‘more’ is a tactic to get the most people through the door. We understand…
Read MoreThe Limitations Of What We Measure
A friend recently posted a photo on social media of a star chart pinned up in her son’s classroom for all to see. You will have come across one of these before. Maybe the one you remember had your name clearly written in neat handwriting on the left alongside a blank column to the right,…
Read MoreYou WILL Have Unhappy Customers
Unhappy customers are a bit of an Achilles heel of the committed entrepreneur, business owner or leader. When you’re working hard to build a business and do meaningful work the last thing you want to hear is that you haven’t met the mark. You can find thousands of practical, stay calm, listen, sympathise, don’t take…
Read MoreShouting To Be Heard
If we want our ideas to be embraced, we have two choices. We can shout to be heard, or we can listen to understand. When we shout, we’re not even sure who is listening. When we understand we know what the listener is ready to hear next. We all know which strategy has the best…
Read MoreThe Right Words
When we have a message to communicate, we obsess over finding the right words. Which copy will convert better? How can we construct the perfect offer that draws people in? What we lose in our attempt to optimise the words is the ability to create a deeper more lasting connection with the reader, user or…
Read MoreMore Powerful Than Tactics
Marketing tactics change weekly. It’s not hard to get thrown off course by the sense you’re being left behind. What should you devote your energy and resources to next? Which new social media platform is worth investigating and why? Is it worth attending networking events? What will your return on investment be? The new tools…
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