When it comes to marketing our products and services there are a couple of storylines we fall back on. We either invite prospective customers to look at our impressive features and benefits or urge them to notice how much better our product is than anything else that exists in the category. Those tactics may have…

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There are more than a dozen places to buy coffee in the commuter belt adjacent to Southern Cross Station. You can choose from artisan roasters, international cafe franchises or convenience stores and pay as little as $1 or as much as $5 for a takeaway coffee—all within 30 metres of the station. So how do…

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You may have read some version of the recent Tech Crunch article by Tom Goodwin that began with this observation. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns…

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